We’re not just advertising and marketing people, we’re curators. We believe in showcasing and collaborating with the best in order to craft work that suits our client’s every need. In this, not only do we build a brand for our clients, but a legacy of excellence. Welcome to Modern Museum.
An Italian espresso bar hidden away in Gateway shopping centre; Larney’s café is the product of a collaboration between Egg Design and Modern Museum. The awesome aesthetic and delicious food has solidified it as a local favorite and you can still pop in for a fresh cuppa today.
NWJ is one of the most successful jewellery chain stores in South Africa, boasting 77 outlets nationwide. Handling a brand with a national presence in an industry where competitors all fight for the same share of voice, Modern Museum, has over the years, developed a distinctive visual and copy attitude for the brand. We have conceptualized, photographed and designed numerous campaigns; built websites; developed strategies; cultivated social engagements as well as the production of day-to-day television and print advertising elements.
Freedom Café was created as a small, adjoining restaurant to the Concierge, but over the years, has proven to be the heart and soul of the hotel. A union of stylish, off-beat interiors and carefree graphics, this project by Egg Designs and Modern Museum is a must-see for tourists and locals alike. Work included concept and branding, interiors, advertising, social, website design and even a highly successful printed cookbook.
Since being founded in 1906, Sunday Times has become one of the nation’s most trusted media sources by consistently breaking major South African news every Sunday. Award-winning journalism and five lifestyle supplements to suit all interests have made Sunday Times a true powerhouse in the industry. Working with such a large, multifaceted organisation resulted in Modern Museum being required to don many hats – from editorial design to brand campaigns including print, radio, TV and online media to website and book design, we’ve done it all.
Launched in 2007, The Times is a daily paper and the sister to Sunday Times. By assisting with editorial recommendations and brand campaigns, as well as sales tools for the advertising sales teams, Modern Museum has played a role in elevating The Times to it’s revered position as South Africa’s best-selling quality daily newspaper.
Established in 1999, The Space is a chain of nationwide boutique stores that house some of the most creative South African fashion designers and an ever-changing homeware component. With seven uniquely-designed stores, The Space actively celebrates and promotes individual style. Modern Museum has worked with The Space since its inception to develop their corporate CI, brand campaigns, seasonal lookbooks, internal communication programmes, instore graphic design and signage elements as well as oversee and manage their social media platforms.
Iconic international brand, Kangol, initially launched in the South African women’s market with cosmetics. Over the past few years, Kangol SA has further expanded into women’s underwear, swimwear, sleepwear and outerwear – a development that Modern Museum has proudly helped facilitate. Work for this exciting, fresh brand has included the concept, photography, art directing and design of seasonal national brand campaigns as well as the interiors, signage and branding to support the launch of their first stand-alone store. Further project sinclude website design, monthly social media management, packaging and in-store POS for the likes of Truworths and Edgars.